Apple fans lose sleep in dash to grab new iPhone X
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Wavebreak Media/Thinkstock(NEW YORK) -- Want an iPhone X on Friday? Good luck -- unless you staked out a spot at an Apple store.

Long lines -- some snaking for blocks -- of Apple enthusiasts are greeting Apple store employees Friday morning. The iPhone X (pronounced "ten") officially hits store shelves on Friday, though customers willing to wake up early on Oct. 27 were able to preorder the smartphone, which starts at $999 and features an all-new, 5.8-inch, super retina display with OLED screen.

Tech analyst Jan Dawson of Jackdaw Research said he expects every iPhone X that’s available on Friday to sell out. But it won't be the tech giant's bestselling model.

"It’s sharing the lineup with the iPhone 8 and 8 Plus, and they’ll take a decent amount of share of sales this year too," he said Friday morning in an email to ABC News.

Apple CEO Tim Cook would not reveal how many iPhone Xs were preordered last month, but he said Thursday in the company's fourth-quarter earnings telephone call that preorders were "very strong."

Brian White, an analyst with Drexel Hamilton, wrote in a recent research report that the iPhone X has taken the iPhone franchise to "a whole new level" by "pushing the company deep into the ultra-luxury smartphone market with the highest-priced iPhone in the company’s history."

For customers who will inevitably walk away empty-handed, fear not: Production of the iPhone X is increasing every week, and the company is going to get as many iPhone Xs to customers as quickly as possible, Cook said.

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