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David Hasselhoff Pushes Convenience Store Iced Coffee

Tiffany Rose/WireImage(NEW YORK) -- David Hasselhoff is thirsty for your love. That is if you're an iced coffee from Cumberland Farms.

The Hoff pushes Cumberland Farms’ iced coffee, or as the New England convenience store chain calls it, “Iced Hoffee,” in a new commercial in which he sings, "I’m so thirsty for your love I can’t hide it."

The 61-year-old actor is seen in a white shirt and pants, passionately singing to a cup of iced coffee. At one point in the video, he rips open his shirt to reveal a gold necklace that displays the price of the beverage, 99 cents.

This isn’t Hasselhoff’s first stint as a Cumberland Farms spokesperson. He took part in an ad campaign for the chain's iced coffee last summer.

Copyright 2013 ABC News Radio

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